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Investment Pays off for Waterloo

Waterloo’s strategy of providing innovative energy efficient solutions has seen demand for its products increasing year on year. Waterloo Air Products plc, one of the largest providers of air distribution products has seen sales increase by 20% and has expanded its manufacturing facilities to keep pace with demand.

“Businesses that delayed projects at the start of the recession are now resurrecting them and this in turn is stimulating further growth and helping to boost confidence in the industry,” comments Rick Edmondson, Waterloo’s Chairman.

Rick Edmondson“We hold a leading position in the air terminal market and environmental initiatives such as the Montreal and Kyoto Protocols help drive demand for our products and our technical expertise.”

“Despite the economic climate, customers are looking for added value and solutions that not only address environmental criteria but deliver optimal performance and reduce energy and lifetime costs. Chilled beam technology addresses these criteria and is in great demand as customers seek out well engineered solutions for their projects that are Eurovent certified.”

As a result, over the last 12 months Waterloo has been executing an expansion strategy in the UK by increasing its workforce as part of a drive to help boost vital skills, attract youngsters and ensure the success of the HVAC industry.

“The industry is facing a huge skills shortage. Companies need to invest in training and by providing opportunities for apprentices; Waterloo is securing its future and providing worthwhile career opportunities.”

“We value our people, their commitment and skills give Waterloo its competitive edge,” says Rick.

“By ensuring our people have the qualities our clients expect, combined with continuous investment in training, we provide skilled, experienced and reliable people for all our markets.”

Waterloo’s manufacturing capabilities have also benefitted from new plant and machinery including the latest pressbrake machinery and there has been further investment in the company’s test laboratory where according to Rick; products are “tested to oblivion”.

As well as testing its own products and working to a ‘right first time’ benchmark, Waterloo also opens up its laboratory facilities to existing and potential customers who are looking to develop and test new design concepts. Pre-project testing provides a valuable service and enables clients to push the envelope when ventilating unusual shapes and structures and helps increase conversion rates on quotations.

Alan SmithAlan Smith has also joined as the company’s new Commercial Manager, to drive forward Waterloo’s customer focus and ensure that the company’s industry-beating five day delivery remains competitive.

“Waterloo is strategically based to supply both the domestic and European markets -exports accounting for some 10% by reinvesting in the business and opening up new sales channels provides controlled growth and is securing new business without compromising our existing customer base” says Alan Smith.

Waterloo will be announcing the appointment of several additional UK suppliers in 2012 and has scheduled a number of new product launches that will see Waterloo offer new ventilation products including additions to its range of chilled beams and VAV system.